The seam

Experiential Retail & Makerspace Concept by Zoë Chavez

SCAD Themed Entertainment Design MFA Thesis

Concept Art, Story, Character Design, Experience Design, and Game Design by Zoë Chavez

Welcome to The Seam, where creativity connects! The Seam is a magical landscape that exists outside of place and time, which as become a haven for artists who seek inspiration, community, and reflection. Sisters Cadence and Penelope happened upon it while searching for a mythical artifact called the Wellspring, thought to be the source of all creative knowledge. What they found instead was a glistening rainbow stream that led them to this strange place they dubbed “The Seam.” Wishing to share their discovery with others, they transformed The Seam into a place where artists could come to work, commune with one another, and lose track of time.

Environments of the seam

Each zone of The Seam represents a type of art, activity, and landscape.

The Hub: The central gathering place

The Bustling Shore: Where commerce happens

Iris Meadow: Drawing & painting

Moonwashed Forests: Photography

The Loom & Lyre Tavern: For rest & recreation

Chiseled Caverns: Sculpture

Treehouse: Fiber arts

Skywalk: Performance